In order for an advertising campaign to bring profit and not losses, you need to check everything before launching it. Due to carelessness, you can waste your budget and lose profit. We have prepared a checklist before launching an advertising campaign. We will list what to check before launching an advertisement to minimize risks and get profit.

Check if the landing page opens and how quickly

A landing page or simply a landing is an important element in launching an advertising campaign. This is where the user must perform the target action: buy, subscribe, leave their contact information.

Check if the link opens the desired landing page. Also look at the loading speed. If you have to wait too long, you need to do something about it. A long wait can push the user away. They can turn around and leave without ever becoming a lead.

Double-check your bids

The human factor is still there: everyone makes mistakes. But a bid error can be costly — you risk wasting your budget. For example, if you missed 0 and instead of a bid of $0.16 per click, you pay $16. The difference is significant!

Another budget tip: set a small budget and run the campaign for a couple of hours as a test. Make sure everything works as it should, and only then set the bid you originally planned.

Make sure all transitions are tracked

Make sure that all clicks and conversions are tracked and passed through the cloaking service or displayed in another analytics system or tracker. This is crucial, since payouts depend on the number of conversions and clicks.

You can check whether all actions are tracked within the affiliate network where you took the offer for promotion. Ask the affiliate manager if you can make a test conversion to check the functionality of the link to your offer.

See how the landing page is displayed on different devices and browsers

The landing page should be attractive and look equally good on all devices and browsers. But this is in theory, in practice it does not always work out that way.

The landing page can be displayed completely differently in different browsers, on mobile and desktop devices. In some places, the landing page may not fit the format and some of its parts will become unreadable. It is better to check the display before launching an advertising campaign, so as not to lose profits due to errors later.

Make sure all conversion elements of the site work

Contact forms on the landing page, the order button, the clickability of the phone number - you need to check all the elements through which the user must make a conversion. If the order button does not work, there will be no conversion. And, accordingly, there will be no profit either.

Make sure that the forms load quickly, they are easy to fill out, and the confirmation messages are displayed as they should. In addition, make sure that the design of the buttons and the call to action are clearly visible.

Check if you have set up targeting correctly

Each offer has its own terms. Some accept traffic from all countries, while others only accept traffic from USA and Canada. Go to the offer terms again and make sure that you are launching an advertising campaign for the right countries.

If there are no country restrictions, then analyze the GEO and exclude regions where the offer does not work or the competition is too high.

Connect a proxy for multi-accounting

If you are going to run ads from several accounts at once, do not forget about reliable proxies. Social networks and advertising platforms closely monitor user activity and ban those who manage several accounts from one IP address. If you try to manage several profiles without a proxy, you risk not only losing your account, but also failing the entire advertising campaign.

Proxies replace the user's IP address, provide anonymity and protect against bans for multi-accounting. With a proxy, you can work with at least 100 accounts at the same time - the system will not understand that they are managed from one device, since their IP addresses are different. The main thing is not to break the rule; 1 account - 1 proxy server.

Where to get a proxy?

Proxies need to be individual, not public. That is, those that are issued to one person. It is better to rent proxy servers from specialized services, such as Proxys.io.

It is dangerous to use free proxies from the public domain. They are more likely to bring trouble than benefit. In the best case, you will not receive anonymity and will be identified, and in the worst case, hackers will steal your personal data.

The Proxys.io service rents out proxies with increased anonymity and speed, which are suitable for multi-accounting and safe launch of advertising campaigns. The service offers users more than 80 countries, all types of proxies, convenient payment methods and flexible rates from 0.13 USD.

Conclusion

Before launching a campaign, carefully check everything:

• Does the landing page open and how quickly;
• Has the budget been set correctly;
• Are all transitions and conversions taken into account;
• How the landing page is displayed on different devices and browsers;
• Do all conversion elements work: order buttons, call, application form;
• Has the targeting been set up correctly;
• Have you rented reliable proxies for multi-accounting.

If you want to make a profit and not waste your budget, double-check all important aspects before launching an advertising campaign. And don't forget about anonymity and security on the Internet — use a proxy from Proxys.io.